Publicity & Marketing: A Case Study – Part 3

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Audiobooks, Forward Reviews, kidlit, Kirkus Reviews, marketing, publicity, Robert Mellette

by R.S. Mellette

January 17^th was my 60^th birthday. All I wanted as a gift was a cover for my book.

I didn’t get it.

But I did get the reviews from Kirkus and Foreword.

From Written to Spoken Word – Part Three: The Business of Audiobooks

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Amy Rubinate, audiobook publishing, Audiobooks, Erin Bennett, Ideal Audiobooks, Live Oak Media, Mosaic Audio, picture books, Ron Butler, writing tips

by Amy Rubinate

Photo Credit: Ron Butler and Erin Bennett

Many authors use audiobooks to enhance their readership and increase sales. To confirm why a writer would want to ensure that their book is made into an audiobook, I went straight to the source. I asked the executive director of the Audiobook Publishers Association (APA) Michele Cobb for her thoughts. She replied, “By giving the consumer all the format options, you maximize their ability to connect with your title. With eight years of double-digit growth, audiobooks have proven their value again and again.”

From Written to Spoken Word—Part Two: Writing for Audio

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Alex Gino, Amy Rubinate, Anna Meriano, Audiobooks, editing, Ideal Audiobooks, Megan McDonald, Mosaic Audio, narration, Patricia Hruby Powell, Tara Dairman, writing

by Amy Rubinate

Photo Credit: Ron Butler and Erin Bennett

Audiobooks are an increasingly important part of the literary marketplace, and there is a high likelihood that every book will become an audiobook sooner or later. In light of this shift in the market, authors may wonder if they need to keep the audio version in mind when writing, and adjust their writing style to accommodate this medium. I would suggest that the answer is yes, even if the changes are subtle or few. But let’s start with the easiest adjustment: using audiobook techniques to your advantage as part of the writing process.

From Written to Spoken Word – Part One: Bringing Stories to Life

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Amy Rubinate, Audiobooks, Ideal Audiobooks, Mosaic Audio, spoken word

by Amy Rubinate

Photo Credit: Ron Butler and Erin Bennett

There is an adage in the audiobook industry that the right narrator can make a bad book good, and a good book great. I like to expand on that by saying that the pairing of a great narrator and a great book is a kind of alchemy that creates a new art form all its own. Audiobooks bring a written story to life—not on page or stage or screen, but through the physical act of storytelling.