By Jamie Kiffel-Alcheh
Rhymes are naturally easy for the brain to process. Their innate musicality makes their messages easier to absorb. They have a calming effect because rhymes set up an expectation and fulfill it each time a verse is completed. And kids love them.
So why are rhyming books so hard to sell?
Well, there are common pitfalls to rhyming. But there are secrets to salable rhyme, too!
The pitfall: Something rhymes just for the heck of it.
“That’s the way” and “What a day” rhyme, but if they don’t tell the story, then the rhyme is doing what I call “treading water.”