Publicity & Marketing: A Case Study – Part 6

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authors, indie-publishing, marketing, publicity, publishing, reviews, SCBWI community, SCBWI members, self-publishing

by R.S. Mellette

So was it worth it? Hiring a publicist. Spending $20,000 to promote Kiya And The Morian Treasure, from a traditional publisher that’s no bigger than a self-published author? Let’s look at the numbers. 

Publicity & Marketing: A Case Study – Part 5

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authors, Conventions, CoyCast, LA Comic Con, marketing, publicity, publishing, SCBWI members, SciFi.radio, WonderCon, writing tips

by R.S. Mellette

Me and Dad

This blog-umentary started out as an analysis of hiring a PR firm for a small-press book, and I promise we’ll get back to that, but to assess that value for the month of April I have to fill you in on some personal backstory. 

You might want to get a tissue.

Publicity & Marketing: A Case Study – Part 4

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Azure Dwarf, Books Forward, cover art, marketing, publicity, publishing, Reading Renee, SCBWI members, young adult

by R.S. Mellette

Jennifer Vance of Books Forward, you saved the book! Or, you know, at least kept the release date from being pushed back to oblivion.

Spoiler Alert—At the end of this story, we finally get our cover.

Now that we have the cover wrapped up, here are some details of the issues we were having. 

Publicity & Marketing: A Case Study – Part 3

Tags

Audiobooks, Forward Reviews, kidlit, Kirkus Reviews, marketing, publicity, Robert Mellette

by R.S. Mellette

January 17^th was my 60^th birthday. All I wanted as a gift was a cover for my book.

I didn’t get it.

But I did get the reviews from Kirkus and Foreword.

Publicity & Marketing: A Case Study — Part 2

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authors, Forward Reviews, Hasty Book LIst, Kirkus Reviews, marketing, Merritt Hicks, publicist, publicity, publishing, SCBWI community, SCBWI members, Teen Ink

by R.S. Mellette

When last we left, I had set aside $20,000 to spend on the promotion of my next book, Kiya And The Morian Treasure, which hits streets April 26^th, 2022. So, let’s look at the heat I’m getting from the money I’ve set on fire.

Summer 2021: After a COVID delay of a year-and-a-half, my publisher, Elephant’s Bookshelf Press, was eager to get the ball rolling again, but our original cover artist gracefully bowed out to concentrate on her picture book/lower MG work. Matt at EBP found a new artist who promised to deliver in November. As that was the only big thing holding up publication, I reached out again to Books Forward saying, “We were a go in 2019. How about 2021?” They honored their 2019 bid. Contracts were signed in August for a November start to a six-month campaign ending with a launch sometime in the Spring of 2022. I was also sent an Author’s Questionnaire to complete before November.

Publicity & Marketing: A Case Study — Part 1

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authors, Elephant Bookshelf Press, JKS Communications, marketing, publicist, publicity, publishing, Robert Mellette

by R.S. Mellette

Many of us have said, “When I get my book published, I’m going to spend the advance on my own publicist.” Advances have become the subject of myth, but the debate rages on about how much, if anything, an author should spend on publicity, marketing, giveaways, etc. My book, Kiya And The Morian Treasure, will be out April 26^th and I happen to have some money to spend, so follow along over the next few months to see how much, how, and where it’s spent. And if it’s worth it. 

Ask an Editor: Building an Author Brand

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author brand, author branding, marketing

“Ask an Editor” is a forum wherein SCBWI members submit questions that are answered as part of our quarterly Kite Tales blog.

Hi Christine — I’m just starting out and keep hearing I need to “build an author brand.” What does that mean and at what stage of my career should I start working on that? Thanks. —Starr, Los Angeles

Your 2020 Guide to Book Festivals, Conventions, and SCBWI Events

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Books Festivals, business, ComicCon, Conventions, Critique Day, Down The Rabbit Hole, LA Comic Con, LitFest, marketing, news, OC Book Fair, PAL events, SCBWI events, Working Writer's Retreat, Writers Day, writing

Need a creative pick me up? How about a new avenue for book promotion? Or maybe you just need some quality time with like-minded writers and illustrators working on their craft. SCBWI has you covered on the craft of kidlit and our region’s list of local book festivals and conventions is sure to broaden your creative perspectives!

SCBWI Sponsored Events for 2020

MARCH 28
Writers Day
Skirball Cultural Center, Los Angeles

Dive into craft and “Discover the Words Worth Keeping” with a full day of keynotes, critiques and agent pitch sessions. A special pre-event intensive with Harold Underdown will also give a new perspective on approaching revision to polish your work in progress. Contests, manuscript reviews and scholarships will also be available. Need more insight? Read author Charlotte Offsay’s recap of last year here.

Author Mary Jo Hazard: How to Find, and Write For, a Niche Market

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marketing, Mary Jo Hazard, niche markets, nonfiction, target marketing, writing tips

By Mary Jo Hazard

Peacocks have lived on the Palos Verdes Peninsula since 1924, but no one ever wrote a book about them until I did in 2010. Since then, The Peacocks of Palos Verdes has sold over 4,000 copies — identify a niche market and you can do it too! Read on for my road map on how it worked for me.

The Last Bookstore’s Manager, Katie Orphan, on Getting Your In-Store Event Right

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Author Tips, illustrator tips, in-store events, Katie Orphan, marketing, promotions, published, The Last Bookstore

By Katie Orphan, manager of the Last Bookstore

One of the best aspects of working in a bookstore is making author events happen. We want them to be great for the author as well as the audience, and I’ve got some tips to help.

Before the event happens, there’s a lot to do. If you’re an illustrator, partnering with your author for the event, or vice versa, can help a lot. You each bring a special part of the creative process to the table, and being able to use your individual talents during the event makes it extra special. If you’re flying solo, don’t despair, there’s still plenty more you can do.