Five Tips for Event Promotion from SCBWI-L.A. PAL Makers Mixer

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networking, PAL events, promotions, published, SCBWI events, tips

by E. L. Tenenbaum

Last month, SCBWI-L.A. held its first Makers Mixer, which gave SCBWI PAL members — agented or not — a chance to pitch intellectual property to film and TV representatives. However, a major highlight of the evening came in-between pitches, when writers and illustrators chatted with fellow authors, sharing ideas, experiences, and encouragement. Here are five takeaways from the night to help promote you and your work at events.

1. Be Display Ready

Of course, your book is coming with you to events, but can you make it stand out in the limited space you have?

The Last Bookstore’s Manager, Katie Orphan, on Getting Your In-Store Event Right

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Author Tips, illustrator tips, in-store events, Katie Orphan, marketing, promotions, published, The Last Bookstore

By Katie Orphan, manager of the Last Bookstore

One of the best aspects of working in a bookstore is making author events happen. We want them to be great for the author as well as the audience, and I’ve got some tips to help.

Before the event happens, there’s a lot to do. If you’re an illustrator, partnering with your author for the event, or vice versa, can help a lot. You each bring a special part of the creative process to the table, and being able to use your individual talents during the event makes it extra special. If you’re flying solo, don’t despair, there’s still plenty more you can do.