Publicity & Marketing: A Case Study – Part 3

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Audiobooks, Forward Reviews, kidlit, Kirkus Reviews, marketing, publicity, Robert Mellette

by R.S. Mellette

January 17^th was my 60^th birthday. All I wanted as a gift was a cover for my book.

I didn’t get it.

But I did get the reviews from Kirkus and Foreword.

Publicity & Marketing: A Case Study — Part 1

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authors, Elephant Bookshelf Press, JKS Communications, marketing, publicist, publicity, publishing, Robert Mellette

by R.S. Mellette

Many of us have said, “When I get my book published, I’m going to spend the advance on my own publicist.” Advances have become the subject of myth, but the debate rages on about how much, if anything, an author should spend on publicity, marketing, giveaways, etc. My book, Kiya And The Morian Treasure, will be out April 26^th and I happen to have some money to spend, so follow along over the next few months to see how much, how, and where it’s spent. And if it’s worth it. 

SCBWI and the Los Angeles Times Festival of Books Signing Booth

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Andrea J. Loney, Ashlyn Anstee, authors, Bethany Barton, Chris Robertson, illustrators, Jake Gerdhardt, LATFoB, Laurenne Sala, Los Angeles Times Festival of Books, PAL, Robert Mellette, SCBWI members, Summer

By Jacob Gerhardt

SCBWI members have a legendary reputation for being friendly and supportive. Working the SCBWI LA Times Festival of Books booth with fellow authors proved, as always, that this characterization is well deserved.

I would estimate about half the festivalgoers who stopped by our booth were interested in purchasing our books and the other half curious to learn more about the world of children’s books. We were happy to accommodate on both ends.