Giving It Away for Free: Keys to Promoting Your Book at Events

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Comic Con, convention circuit, Conventions, crowdfunding, merchandising, SCBWI members, self-publishing, selling, Stan Yan, There's a Zombie in My Basement, tips

by Stan Yan, Author and Illustrator

This is the second part in a two-part series where I discuss keys to promoting my bedtime picture book, There’s a Zombie in the Basement, inspired by my 3-year-old son who wouldn’t come down to my basement studio, fearfully pointing at my zombie artwork on the walls. I’ve been promoting my other work at comic and fan conventions since 2001, but I’ve learned a lot about them and applied it specifically to promoting my book. You don’t have to feel overwhelmed by conventions and events! Read on for my keys to standing out and selling your work.

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Failing Before You Start: The Key Steps I Ignored to Crowdfund My Picture Book

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crowdfunding, illustrating, Indiegogo, Kickstarter, publishing, SCBWI members, self-publishing, Stan Yan, There's a Zombie in My Basement, tips, writing

by Stan Yan, Author and Illustrator

This is the first part in a two-part series where I will discuss my “missteps” in crowdfunding my picture book, There’s a Zombie in the Basement, because sometimes you have to risk going against conventional wisdom to bring your book into the world.

In 2013, my primary job was drawing zombie caricatures at conventions. One day, my 3-year-old son wouldn’t come down to my basement studio, fearfully pointing at my zombie artwork on the walls. This inspired my foray into kidlit, which taught me some lessons.

Ignored Step #1: Don’t Self-Publish.

Scholastic Senior Editor Matt Ringler on the Goosebumps series, his love for revisions, and plot arcs in reality television

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Amar'e Stoudemire, Davi, Goldy Moldavsky, Matt Ringler, Mike Lupica, pitching, publishing, R.L. Stine, Scholastic, Sharon Robinson, Stephanie Kate Strohm, tips

SCBWI Los Angeles Writers Day faculty member Matt Ringler is a Senior Editor at Scholastic where he edits chapter books, middle grade, and YA fiction.

He got his start at Scholastic in 2001 as a summer intern during his freshman year of college and, minus a short stint as a freelancer, has been there ever since. He compares the internship to winning the lottery, landing him the opportunities to work with Scholastic Editorial Director and author David Levithan and to witness the height of Harry Potter domination.

His books include the Goosebumps series by R.L. Stine, the Game Changers series by Mike Lupica, the STAT series by Amar’e Stoudemire, and Sharon Robinson’s middle grade novel, The Hero Two Doors Down. His YA list includes Kill the Boy Band by Goldy Moldavsky and It’s Not Me, It’s You by Stephanie Kate Strohm.

Matt talks to Kite Tales about his work and Writers Day in Los Angeles, taking place March 3.

Erlina Vasconcellos: Your books are so diverse and range from long-running series to debuts. How do you choose the books you edit?

Matt Ringler: A lot of that is a combination of luck and paying careful attention to the books I’m acquiring. With a long-running series, there’s always books to work on. That allows me to be really choosy with [the non-series books]. I always want to do something different from what I’ve just done. When I took over on Goosebumps, I sort of became the middle grade horror person. I like it, but I don’t always want to work on middle grade horror. The same thing happened when I acquired my first YA project—everything agents were sending me suddenly mirrored this one book I bought. But I like to read all age ranges; I read all genres.

EV: What are the elements of a strong series? And how should writers present that series to you? Do you want to see a whole plan?

How to Prep for a Summer Con

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authors, conferences, Cons, illustrators, networking, Summer, tips, Wonder Con, WonderCon, writers

I went to Wonder Con this year and it was the messy, funny, crowd-filled, creative mish-mosh that it always is. I also realized that as I get a little older, enjoying a convention, or “con,” requires a bit more preparation. But cons are great places to network with other authors, illustrators, editors, and publishers, not to mention the kid lit audience, so they’re worth it. Since there are several more cons and festivals coming up this year in our area, I thought a little “How to Prep for a Summer Con” guide might be in order. The more you know about what you’re getting into, the less intimidating it will be and the less you’ll feel like a grumpy-gus shaking your fist at those darn kids to get off your con-lawn.

Social Media for Writers & Artists

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authors, community, Facebook, how-to, illustrators, Instagram, LinkedIn, networking, social media, tips, tools, Twitter

At conferences, one of the things I hear many writers and artists talk about is that their biggest fear/worry/stumbling block/insecurity (besides their craft – because hey, we all know how that is), is how to use social media. I’m writing this quick article with some tips because while I’m not officially a paid social media person, I’m really good at it. Really.

Work-for-Hire: A Non-Traditional Path to Becoming an Author

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Aubrey Angus, authors, paid to write, publishers, publishing, tips, write for hire, writers

I’ve never written a book proposal and I don’t have an agent, but I’m the author of more than a dozen non-fiction books for kids. How did I do it? I’m a writer for hire!

Many publishers create certain series, concepts, or titles “in house,” but they often need help doing the dirty work – you know, the writing part of it. So they’ll bring in freelancers who can bring their ideas to life. I’m one of those freelancers.